The Right Way To Talk To C-Level Executives | IEC LLC
It can be difficult to connect with senior leadership. Here's how it happens. Whether you are an experienced sales pro or a new hire in your first week on the phone, it can be difficult to connect with senior leadership. They, like you, want to build and maintain deep relationships with customers and vendors, but it can be tedious to find your way into their schedule. It can be difficult to get valuable facial time with a busy, C-level executive, not impossible. And once you get there, there is a kind of code to extend your time with them. The good news is, the code can be cracked - you just need to know the combination! Whether you are on the line with the decision maker during a cold call, or you are presenting them a full pitch in person, these tips are important for engaging with the men and women of the C-suite in your discussion. Leave the Discovery Question at The Door: The fastest way to remove time-poor decision-makers is to not show them your homework. C-level...